Ever wonder what goes through the minds of cats while they enjoy their delicious morsels?  Well, thanks to the folks at Wegmans Food Markets we explore the fantasy world of Danny Wegman’s cats in various webisodes that roll out via YouTube and in store displays . These videos are designed to feature a new line of Wegmans cat food named after Danny’s actual pet cats, Buju and Ziggie.  Crystal Pix provided the creative concept and direction for these webisodes.  Once all the shooting and animations are complete, all the final effects, sound design and editing are completed at Crystal Pix.  Add some 3D dancing cat food around the border and “it’s like par-a-dise!”

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BEHIND THE SCENES

Enjoy these videos from shooting the background plates and some early pencil tests

 

 

Credits

Agency
Wegmans Marketing

Director
Don Casper

Animator
Animatus Studio
www.animatusstudio.com

Editor
Don Casper