In showcasing new technology, it’s best when you can relate it to the people that actually will be using it. In this web/social media video, Crystal Pix was challenged to illustrate the ease and intuitiveness that small business owners can expect with the Paychex FLEX® software. The story parallels a day in the life of two small businesses–helping them to achieve success without worrying about payroll or HR for their companies. Special thanks to master artist, sculptor and furniture maker, Scott Grove and to Compane Trattoria for opening up their restaurant and personnel for the production.  The success of the project also led to social media and digital pre-roll TV commercials.